Objective

Increase organic traffic to MOSTLY AI’s key money-making and blog pages by building relevant backlinks from high-authority SaaS sites.

Opportunity

We got in touch with MOSTLY AI in Oct 2022. At that time, they did not have a lot of organic traffic. MOSTLY AI did not have a high domain authority back in October 2022.

Their rankings stagnated for core product pages because of strong competition from other data intelligence platforms.

With a strong on-page presence and a solid content marketing strategy, we were confident that relevant links from quality domains to MOSTLY AI’s product and blog pages would generate more signups from organic searches.

Strategies Employed

Here’s how we increased MOSTLY AI’s revenue using Off-Page SEO:

1. Editorial Link Insertions: We conducted in-depth research to identify relevant and authoritative websites in the SaaS niche. We contacted the editors of these sites to secure the links for MOSTLY AI. Disclaimer: We did not pay editors to place the links. The links were acquired as a result of our long-term relationship with the editors.
   
   
2. Guest Posting: We included MOSTLY AI’s links in our guest post drafts, which were carefully crafted to meet high editorial standards. These drafts were published on authority domains within the marketing niche. Additionally, we included MOSTLY AI’s links in the drafts of authors who consistently publish high-quality content on DR 80+ sites, further enhancing the trustworthiness of the links (E-E-A-T).
   
   
3. Relevant Links from DR 80+ domains: This one was a game-changer. We acquired links from DR 80+ domains to boost MOSTLY AI’s domain authority significantly. Backlinks were acquired from HubSpot, Cloudways, Debutify, Venngage, etc. These links helped MOSTLY AI increase its overall domain authority, thereby boosting the organic rankings of its core revenue-generating pages.
   
   
4. Links from Listicles: We added MOSTLY AI to listicles. This helped MOSTLY AI solidify branding and improve topical authority.

Results

In 11 months, we built more than 49 links for MOSTLY AI. When we started working with MOSTLY AI (in Oct 2022), the monthly organic traffic was 0.5K, and after 11 months of strategic link building, the monthly organic traffic was more than 2.2K.

Challenges Faced

Getting MOSTLY AI added to listicles was challenging since the editors were not ready to edit the listicles. However, our value-giving approach helped us secure a few notable listicle wins.

Another key challenge was to collaborate with expert bloggers. We knew the importance of E-E-A-T, so we did multi-channel outreach and were able to collaborate with some of the notable experts who have written many articles for top brands in the social media niche.

Key Takeaways

• Links work when the Brand has a solid content strategy
• Links work when there are no major red flags with on-page SEO
• Links are a brand’s strongest MOAT, especially in highly competitive scenarios